Rent reporting lets tenants opt in so that on time rent shows on their credit file. It also gives landlords a simple way to encourage reliable payment habits. If you work with young professionals, this can improve retention and reduce arrears.
What is happening
- Tenants can choose to have rent recorded on their credit report.
- On time rent can build a positive record in a similar way to other repayments.
- Late or missed payments can also be visible, so set clear expectations.
Why landlords benefit
- Better reliability. People who care about their credit often prioritise rent.
- Stronger retention. A visible record rewards tenants who stay on track.
- Lower arrears risk. A gentle behavioural nudge helps in tight lease terms.
- Clear positioning. You can target career minded tenants with a simple message.
Why tenants benefit
- Rent becomes a credit building activity.
- Thin credit files can strengthen over time, which may help future borrowing.
- It supports the same habits landlords value most. On time payments and simple communication.
Rollout plan for landlords and agents
- Offer opt in at onboarding. Explain that on time payments can support a credit profile.
- Tighten rent collection. Use consistent dates, clear records, and simple reminders.
- Use it in marketing. Tell early career renters that paying on time can help their profile.
- Screen fairly. Ask if applicants want rent reporting as one part of a balanced process.
- Train the team. Make sure staff can explain the option and track payments cleanly.
- Monitor results. Over twelve to twenty four months, compare arrears and renewals for those who opt in.
Key points to remember
- This is good news for professional landlords and tenants who value reliability.
- It reframes rent as a positive behaviour that benefits both sides.
- It helps you attract applicants who view their home as part of a wider financial plan.
Ethira Tip: Add a single paragraph in listings that says rent reporting is available on request. Keep the consent form to one page.