Privacy Notice
Last updated: 1 October 2025
This Privacy Notice explains how Ethira Property Group (“Ethira”, “we”, “us”) collects, uses, shares and protects your personal information when you interact with our website, calculators and downloadable guides, or when you contact us. It is designed to be clear and concise and to meet our obligations under UK data protection law (UK GDPR and the Data Protection Act 2018).
In short: we collect the minimum information needed to respond to your requests, provide downloads and calculators, improve our services, and-if you choose-send relevant updates. We don’t sell your data, and you can opt out of marketing at any time.
1) Who we are
Controller: Ethira Property Group
Contact: info@ethirapropertygroup.co.uk
Postal: 2 Frederick Street, Kings Cross, London, United Kingdom, WC1X 0ND
2) The data we collect
- Identity & contact: name, email, phone (country code + local number), and anything you write in message fields.
- Engagement: guides downloaded, calculators completed, and your selections (e.g., “Ready to invest?”, “Amount to invest?”).
- Technical: IP address, device/browser info, pages viewed, referral source, and cookie/analytics data.
- Communications: our correspondence with you.
We do not deliberately collect special category data or data about children.
3) How we collect your data
- Directly from you via enquiry/download forms and calculators.
- Automatically via cookies and similar technologies (see Cookie Policy).
4) Why we use your data (purposes & lawful bases)
| Purpose | Examples | Lawful basis |
|---|---|---|
| Provide what you ask for | Respond to enquiries; send the guide you requested; book a consultation | Contract (steps at your request) and Legitimate interests |
| Tailor our advice | Record calculator answers and guide selections to prepare for a call | Legitimate interests |
| Marketing you opt into | News and updates about property investing and Ethira services | Consent (withdraw any time) |
| Site operation & security | Content delivery, security, error logs, performance analytics | Legitimate interests |
| Legal/compliance & record-keeping | Handling complaints; demonstrating consent; tax and audit | Legal obligation / Legitimate interests |
5) Marketing communications
If you tick the consent box on a form, we may send you emails with relevant updates (for example, new guides or important service updates). You can opt out at any time using the unsubscribe link in our emails or by emailing info@ethirapropertygroup.co.uk. We will still contact you about services you have requested or transactions you initiate.
6) Sharing your data
We may share your personal data with carefully selected service providers who help us run our website and deliver our services (for example, website hosting, analytics, communications, and secure form handling). These providers act on our instructions and are required to keep your data secure and confidential. We do not sell your personal data.
7) International transfers
Where data is processed outside the UK, we use appropriate safeguards (such as the UK International Data Transfer Agreement or Standard Contractual Clauses) and additional measures where required.
8) How long we keep your data
- Enquiries/consultation records: up to 24 months after last meaningful interaction.
- Guide downloads & calculators: up to 24 months.
- Marketing contacts: until you unsubscribe; we keep a minimal suppression record.
- Analytics: typically up to 26 months (subject to configuration).
- Legal/operational records: as required by law or to establish/defend claims.
9) Your rights
You can request access, rectification, erasure, restriction, objection (including profiling), withdraw consent, and data portability. To exercise your rights, email info@ethirapropertygroup.co.uk. We may need to verify your identity. If you’re not satisfied, you can complain to the UK ICO (ico.org.uk / 0303 123 1113).
10) Security
We use appropriate technical and organisational measures (encryption in transit, access controls, least-privilege permissions, and regular reviews). No system is 100% secure; please take care when transmitting data online.
11) Children
Our services aren’t directed at children and we don’t knowingly collect children’s data.
12) Automated decision-making
We don’t make decisions with legal or similarly significant effects based solely on automated processing.
13) Third-party links
Third-party sites we link to have their own privacy statements.
14) Changes to this notice
We may update this notice. Material changes will appear here with a new “Last updated” date.
15) Contact us
Email: info@ethirapropertygroup.co.uk
Post: 2 Frederick Street, Kings Cross, London, United Kingdom, WC1X 0ND
Cookie Policy
Last updated: 1 October 2025
What are cookies?
Cookies are small text files placed on your device by websites you visit. They can be essential for the site to function, used to measure performance, or-if you consent-used for marketing.
How we use cookies
Essential
- Security and load balancing (to keep the site reliable and protect against abuse).
- Remembering your cookie preferences and basic site settings.
Analytics (with your consent)
- Understanding page views, feature usage and improving the site experience.
Advertising (with your consent)
- Measuring conversions (e.g., successful enquiries or downloads) and managing remarketing.
Managing your choices
On your first visit we present a banner to set your preferences. You can change or withdraw consent at any time via . You can also control cookies via your browser; blocking some cookies may impact functionality.
Updates
We may update this policy to reflect changes to cookies or legal requirements.
Contact
Questions about cookies? Email info@ethirapropertygroup.co.uk.
This page is provided for transparency and does not constitute legal advice.