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Turn capital into a clear long-term plan

We help investors make better long-term property decisions.

Property decisions work best when they're made with context, structure, and a clear end goal.

A note from Chris, Co-Founder & Director

Why the right decision matters more than the next opportunity

In this short video, Chris explains how we help investors step back from the noise, assess decisions in context, and move forward with confidence rather than rushing into assets that don't support their long-term plan.

Property can support long-term wealth, but outcomes vary significantly depending on how, where, and why decisions are made.

Similar properties can produce very different results
Attractive figures often rely on optimistic assumptions
Assets bought in isolation can weaken a wider plan
What works for one investor may be unsuitable for another

Without a clear framework, it's easy to commit capital confidently and only question the decision later.

Understanding whether it fits is.

Most investors are shown what's available, not what best supports their long-term objectives.

Advice is often shaped by what's on a sales list
Online research lacks real-world and structural context
Broad strategies rarely account for individual constraints

This is why many investors pause before committing and seek an independent sense-check.

A strategy-first view of property decisions

We don't start by pitching properties.

We start by understanding the outcome you're working towards.

Our role is to assess whether a decision strengthens your overall position and whether a specific asset supports your goals, timeframe, and tolerance for risk.

  • •Decisions assessed in the context of your wider plan
  • •Conservative assumptions around income, growth and costs
  • •Assets evaluated based on real demand, not marketing narratives
  • •Clear guidance on what to proceed with and what to avoid

We are not tied to any single developer or scheme, allowing us to advise objectively.

Is this right for you?

Our service is for investors who:

Are considering a property decision and want clarity first
Are close to reserving and want an independent sense-check
Value fundamentals over headline figures
Are building with a long-term view

It may not be right if you:

Are chasing the cheapest "deal" available
Want quick wins without due diligence

What to expect from the call

What the consultation involves

  • •A structured discussion around your goals, resources and timeframe
  • •An honest view on whether property and which approach makes sense for you
  • •Clear next steps, with no obligation to proceed

If we're not the right fit, we'll tell you.

What our clients say

Real experiences from investors we support.

The team were genuinely supportive from day one

The team were genuinely supportive from day one and I felt looked after from the first call. They were attentive, proactive, and brought the expertise I needed throughout the process.

Reece

December 3, 2025

A straightforward and reassuring experience

They focused on my goals without high-pressure sales tactics. They walked me through the numbers clearly and explained what could go right and what could go wrong.

Neha Sharma

December 1, 2025

Finally a strategy that made sense long-term

After previous poor investments, they looked at my existing portfolio, pointed out the weak spots, and built a strategy that actually works for the long term.

Christopher Acton

November 26, 2025

Deeply knowledgeable and patient

I just find Chris and Saeid to be deeply knowledgeable, patient, and nothing like the other pushy salespeople I've encountered in property investment.

Joseph Hegarty

November 25, 2025

Good experience after years of issues with other firms

I valued their realistic communication about timelines and clear explanation of processes without overpromising. A refreshing change from other firms.

Philip Groves

November 16, 2025

Proactive updates and honest about trade-offs

I was referred to Ethira by a friend. Their hands-off approach with proactive updates was perfect. Updates arrived before I had to ask, they were honest about trade-offs.

Craig Dunstable

November 7, 2025

Life changing results. Can't thank them enough

Long-term client here - my portfolio has doubled. I've remortgaged, pulled my initial money back out and now doubled the portfolio. Absolutely life-changing results.

Foroutan

November 7, 2025

Refreshing approach & genuinely helpful team

They listened first versus the typical sales pitch. Ethira really helped me rebalance my property portfolio with some higher yielding ones. Very refreshing approach.

Mr Dale

November 4, 2025

Completely hands off and smooth from day one

As a busy entrepreneur, I appreciated their passive management style. The team at Ethira put together a clear plan around my goals and handled everything smoothly.

Anonymous

October 26, 2025

Everything handled start to finish

Comprehensive service with consistent updates. What I really like is how they keep me updated without me having to chase. Everything was handled from start to finish.

Lisa Hilder

October 24, 2025

Professional, reliable and highly recommended

Having worked with this team for over ten years across properties in London, Manchester, Birmingham and Liverpool. Complete end-to-end service across multiple properties. I would recommend them without hesitation.

Eleanor

October 22, 2025

Tailored Guidance from the beginning

From the very beginning, the team demonstrated genuine commitment to understanding our goals. They covered aspects we hadn't even considered, bringing expertise that gave us real confidence.

Emma James

October 15, 2025

Thoughtful advice that leads to smart action

They built a long-term plan around my goals, stress tested the numbers, and only then recommended a property that genuinely fit. No hype - just careful, data-led advice that gives me confidence.

Sam Frank

October 10, 2025

Excellent

Considering a property decision?

A short conversation can help you confirm whether you're making the right move or help you avoid one that doesn't support your intended outcome.

Independent guidance. No obligation.

Book a call

Tell us a little about your goals and we’ll reach out.

We have advised on over £500 million of UK property transactions.